'Small Changes Can Cause Great Effects'
Based in Wanaka B.Effect creates great sessionable Beers for the mountains and the lake. We also make Central Otago Ales using wine-making techniques & Pinot Noir yeasts. Change is our only constant, and we're inspired by Edward Lorenz's Butterfly Effect; 'small changes can cause great effects'.
B.Effects philosophy is built on highlighting small changes in the brewing process that have large effects on the final product. Small changes in one variable like; using Pinot Noir yeast, fermenting & aging the beer in barrels, and infusion's display how small changes can have a great effect on the beer.
We pride ourselves in making the best quality beer for people who expect nothing less. Our aim is to make the best beers that can be made, and we're constantly making small changes and aiming for perfection. We design our recipes on our 50L pilot brewing setup, then contract brew them with a few select breweries. All our beers are extensively researched, re-brewed as many times as needed. Our own brewery is part of the master plan for the future; but like good beer, good things take time, and it's best not to hurry life.
B.Effect was founded by James Hay to fill the need for quality craft beers in Wanaka that can be enjoyed out on the lake, up the mountains, or after a ride through Sticky Forrest. We're just trying to help design the best lifestyle we can; by promoting & supporting leisure time. Because as Josef Pieper said; 'leisure is the basis of culture', and along with enjoying a good beer that resonates with us.